MARKETING CONSULTING
With 20 years of
sales and marketing management experience, we are in a
position to assist you with your marketing needs in almost any area. Past
projects have included:
- Sales Meeting planning and management
- New Product Development
- Marketing Strategy development
- Distribution Alliances
- Marketing Partnerships
- Dealer Programs and Incentives
- Brand Identity Projects
- Business Anniversaries (100th Year, etc.)
- Customer Service Programs
- Direct Marketing Programs
Our credentials include a variety of
professional certifications and training programs including:
-
Professional Certification in
Direct Marketing (PDM) from the Bloch School of Management at the University of
Missouri
- Theory and Marketing of Digital
Networks
- Outcome Selling - AT&T
- Competitive Selling Skills
- Business Function Marketing - AT&T
- Xerox Professional Selling Skills
(PSS)
- Video Production Theory - Padgett
Thompson
We have designed and presented seminars
for customer and trade groups such as The National Postal Forums (NPF), The
American Records Managers Association (ARMA), The Little Rock Postal Customer
Council (PCC), and others. Partial list of topics:
- "Designing Direct Mail for Maximum
Effectiveness"
- "Environmental Issues and Their
Impact on Today's Corporate Policies"
- "Managing Paper in an Imaging
Environment"
- "Evaluating Support Services for
the Mailing Industry"
- "Competitive Selling Skills"
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